The development strategy for the Polish meetings and events sector is focused on achieving the position of European leader in terms of the satisfaction of all event stakeholders.
Mission: To create the organizational, procedural, and perceptual foundations for the development of the meetings industry in Poland.
Vision: Achieving the highest level of focus on the ultimate satisfaction of event stakeholders in Europe.
Five Key Strategic Objectives
These objectives are the priority areas of action aimed at transforming the Polish MICE sector:
- Professionalization and Standardization of the Meetings and Events Market: Building consistent organizational and quality standards across the entire meetings and events ecosystem. This includes the harmonization of procedures, the introduction of uniform technical and infrastructure standards, and the standardization of personnel competencies.
- Increasing the Competitiveness and Attractiveness of Poland as a Meeting and Event Destination: Positioning Poland as a modern, efficient, and hospitable venue for domestic and international meetings and events. This is to be achieved by strengthening competitive advantages (e.g., geographical location, cultural richness, economic potential) and communicating them effectively.
- Focusing the Entire Value Chain on the Event Participant: Making participant satisfaction the main criterion for the success of the industry. This means designing events from the perspective of participants' needs and expectations and implementing advanced systems for measuring and monitoring satisfaction.
- Developing the Competence and Professional Staff of the Meetings and Events Industry: Investing in the development of knowledge, skills, and tools for stakeholders involved in the organization of meetings and events. This is to be achieved through comprehensive education and certification programs, including the development of a detailed map of competencies and career paths.
- Coordination and Integration of Meeting and Event Market Stakeholders: Creating efficient structures for cooperation between meeting and event stakeholders. This objective responds to the problem of market fragmentation and provides for the creation of cooperation platforms, with the key element being the establishment of a National Meeting and Event Center as a central coordinating institution.
Strategic Initiatives and Action Priorities
The strategy identifies 12 key initiatives to translate strategic objectives into concrete results:
- Strengthening the Polish Congress Ambassadors Program (AKP): Extending it to other types of events (beyond the scientific community) in order to increase the number of high value-added events acquired for Poland.
- Professional Qualification Framework: Creating a document defining professions and competencies, which is key to the professionalization of staff and international recognition.
- Legal Awareness - Equal Treatment: Implementation of a code of equal treatment and accessibility (DEI/ESG) to raise market standards and increase attractiveness to international clients.
- Tourism Services Act: Carrying out a legislative initiative to exclude the meetings and events industry from the regime of the Tourism Events Act in order to reduce unnecessary burdens and increase competitiveness.
- Promotion of Poland for Polish Companies: Coordinated promotional campaign (e.g., study visits, roadshows) to increase the number of events organized in the country by Polish companies.
- Documenting Economic Impact (“Flywheel”): Annual publication of “Events Impact” reports and launch of a public dashboard to monitor the sector's impact on GDP and jobs.
- Unification of Trade Fair Promotion: Increasing the visibility of Polish companies at key international trade fairs by organizing joint national pavilions (e.g., at IMEX, IBTM).
- Meetings Week Poland (MWP) as a B2B Marketplace: Developing MWP into a business meeting platform (matchmaking, exhibition areas) for end customers.
- Broad Industry Representation: Strengthening the permanent platform that is the Meetings and Events Industry Council (RPSIW) to ensure a common voice for the sector in dialogue with the administration.
- Recommendation Systems: Creation of a uniform, national system of formal recommendations for congress organizers (PCO) and incentive travel (ITC) based on quality and ESG criteria.
- The Meetings Industry as a Full-Fledged Sector of the Economy: Development of a strategic document that positions the MICE sector as a partner in business development and innovation policies.
- Leveraging the Meetings Industry as a Leader in Development: Integration of the MICE sector with Poland's main economic development strategies (innovation, exports).
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