Last week, the 6th European Tourism Forum “The Future in Tourism – Tourism in the Future” was held in Wrocław (November 19–21, 2025) – a meeting of the worlds of science, tourism business, MICE, and public administration, organized under the patronage of SKKP and Poland Convention Bureau POT.
The program included a panel discussion entitled “Brand Poland” as part of the public task “Brand Poland – tourism sub-strategy” commissioned to the Association by the Ministry of Sport and Tourism, and a debate entitled “The battle for events: how to attract and retain event organizers in an era of fierce competition?” moderated by Agnieszka Szymerowska, President of SKKP.
Aneta Książek, manager of the Poland Convention Bureau POT and honorary member of SKKP, also participated in the discussion on effective competition for the most valuable events and strengthening the Polish Brand in business tourism.
The gallery shows selected photos from the Forum – from panels, speeches, and behind-the-scenes conversations.
